Job Purpose: WaterStone Bank seeks a motivated Marketing Intern to support the Marketing Department's efforts to establish, build, and maintain a positive image within the communities we serve. This role offers a unique opportunity to gain comprehensive experience in both digital marketing and event coordination, directly contributing to the bank's visibility and engagement.

Key Responsibilities:

Digital Marketing:

• Website Development Support: Assist with the enhancement of our website through research, testing, and regular updates, ensuring a seamless user experience.
• Email Marketing Assistance: Utilize email software to help manage customer communication, aiming to enhance engagement and satisfaction.
• Content Creation: Provide creative input for banking assets such as statement stuffers, ATM messages, digital banners, and in-branch digital signage, enhancing brand visibility and message consistency.
• Third-Party Collaboration: Work closely with our branch TV vendor to develop engaging content, monitor performance, and manage TV players, ensuring high-quality informational and promotional material.
• Blog and Intranet Updates: Keep our webpage fresh with new blog content and ensure the employee intranet is updated, supporting internal and external communication efforts.
• Product and Service Research: Assist in researching bank products and services to support marketing strategies and enhance our offerings.

Event Coordination:

• Event Planning and Execution: Coordinate and support the execution of bank-sponsored events, managing schedules, preparing materials and supplies, and ensuring each event is successful and aligns with our brand image.
• Event Participation: Represent WaterStone Bank at sponsored events, assisting with on-site marketing efforts to promote our services and engage with the community.
• Versatile Role Contribution: Be prepared to take on other duties as assigned, contributing to the Marketing Department's needs and the bank's overall goals.

Ideal Candidate:

• Passionate about building a career in marketing, with a keen interest in digital marketing and event management.
• Excellent communication and organizational skills, capable of managing multiple tasks with attention to detail.
• Creative thinker with the ability to offer new ideas and contribute to marketing strategies.
• Collaborative team player who can also work independently on projects.
• Familiarity with digital marketing tools and software is a plus.

Why WaterStone Bank? WaterStone Bank is committed to serving and enriching our communities. As a Marketing Intern, you'll have the opportunity to work on meaningful projects, gain valuable experience in a supportive environment, and contribute to our mission of maintaining a favorable image within the communities we serve. Join us to kickstart your marketing career and make a difference!

Qualifications

Experience

Required

• Understanding of Microsoft Windows and Adobe applications.
• Experience using Adobe Illustrator and Photoshop.
• Moderate level of Excel experience.
• Experience with event coordination and/or activation.

Preferred

• Experience working with Constant Contact and/or Drupel.

Hours: This internship is one year long. We are looking for an individual who can work about 25 hours a week during the summer of 2024 and about 15 hours during the school year 2024-2025.

Education

Required

• Currently enrolled* as a junior or senior in a college or university.
• Pursuing a degree in business, marketing, graphic design, or a similar concentration.

Waterstone Bank is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.