CPM Marketing Group, Inc. Career Opportunities

Customer Potential Management (CPM) Marketing Group, headquartered in Madison, Wisconsin, has been a pioneer in health care relationship and data management technology since the early 1980s.

Our mission is to provide education that allows everyone in the market space to understand the value of Customer Relationship Management (CRM) and its potential to play a role in most marketing and PR problems. We strive to be the thought-leader and innovator for CRM in health care. We provide real measurable value to our business partners and help them meet their social responsibilities.

CRM is the continued development of relationships through the use of information, segmentation and communications. The purpose of CRM is not only to build relationships, but also alter behavior patterns such as service usage. It takes into account all communication channels and provides topical continuity through all channels.

Getting to know your customers, anticipating their health care needs, and providing information they need when they need it - that's how you build and maintain loyalty. And at CPM we have the tools to help your business succeed in health care relationships like never before.